HELLO

My journey into Woof Models began with my little Corgi girl, VV. After graduating from Central Saint Martins, i ventured into the world of advertising, where I spent several years honing my skills in a creative environment. However, over time, I realized my true passion was illustration. So, I made the bold decision to leave advertising behind and pursue my love for art.

I moved to sunny Australia, where I found myself spending a lot of time in parks and along the beach. Watching the dogs play made me miss VV even more. She wasn’t just a pet; she was family. One day, it occurred to me that if she was family, she deserved her own portrait. But knowing how much of a diva she was, I thought if she’s going to pose for a portrait, then she’d want to look her best. I could imagine her walking along the shore with a summer top and a silk headscarf looking fabulous, a true Woof Model.

This idea quickly turned into something bigger, capturing the special bond between dogs and their families. I’ve always been amazed by the unconditional love dogs offer, and the thought of dogs without homes or families to love them is heartbreaking. Every dog deserves a loving home, and in my eyes, every dog deserves to be celebrated as a Woof Model.

That’s why, with every print sold, I donate 10% of the proceeds to nonprofit animal rescue organizations. It’s my way of giving back and helping dogs in need.

I have created bespoke Woof Models for J.Crew, dressed them in J.Crew outfits for their window display, designed a dog training guide for San Francisco SPCA, styled Woof Models for Dogs of Instagram in designer dog clothing brand Lucy & Co for their online campaign, created limited edition gift packets with Studio WMW. Some of my work has been featured in: Dog Milk, Four & Sons, Modern Dog Magazine, Idn, Taxi, dogster, Bark Post, The Stately Hound, Style Tails, Pretty Fluffy, Bored Panda.

My studio is based in East London, UK. For any enquiry around design work, commissions or questions, please get in touch at hello@woofmodels.com 

Enjoy!  

Sum xo